Political commentator and podcast host Robby Starbuck exposed John Deere for betraying the values and interests of their customers.
In a July 9 video, Starbucks went after John Deere for shifting jobs and production out of the United States, while embracing diversity, equity and inclusion (DEI) initiatives. In a series of posts, Starbuck accused the company of embracing radical policies like pushing employees to state their pronouns, boosting gender theory propaganda and allowing men in women’s restrooms.
“They just had to do mass layoffs and have announced a production shift to Mexico,” Starbuck said, before taking the company to task. “I can't think of anything that's a larger betrayal of the American worker than taking jobs to Mexico while forcing this DEI down their throats. It's a violation of so many of your employees’ values and your customers’ values to push this woke trojan horse for leftism.”
On its official website, John Deere brags about its DEI initiatives, including separating employees based on race and gender. “We believe by strengthening the diversity of our workforce, we can give everyone their chance to leap forward,” the website notes. “That’s why we celebrate diversity, champion equity, and promote inclusiveness so every employee can make the greatest impact as their true self.”
As pointed out by Starbuck, John Deere has a number of so-called employee resource groups dividing its employees. These groups specifically separate employees who are Asian, black, Native American, Hispanic or “Latine” (an alternative for “Latinx”). The company also includes a group called “Rainbow” for LGBTQ employees.
Starbuck recently led a successful campaign to force Tractor Supply, a company with a largely rural conservative consumer base, to abandon DEI. After a several-week boycott, Tractor Supply promised to “eliminate DEI roles and retire our current DEI goals” in a post on X. The company also promised not to fund pride festivals, abandon carbon emission goals and cease providing data to the LGBT pressure group the Human Rights Campaign (HRC).
Starbuck, however, referred to John Deere as “Much worse than Tractor Supply” in his video.
The conservative commentator issued a call to action. “When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to the plate to fight for our business.”
He also noted that John Deere has an extremely high rating from the HRC, which uses its corporate equality index to note the extent to which companies comply with its radical demands. John Deere earned 95 out of 100 possible points from a radical leftist group that demands insurance coverage for genital mutilation and chemical castration.
According to the 1792 Exchange, John Deere does cover these costs, not only for employees but for their children: “The company covers transgender-related medical costs for its employees and their children.” This database of corporate bias ratings also notes that John Deere uses “sex and gender ideology criteria” to judge job applicants, potential vendors, marketing campaigns and donations. It also notes that John Deere pushes mandatory “ideological training” on employees.
Conservatives are under attack! Support businesses that share your values or at least understand that they serve customers and employees rather than radical ESG pressure groups such as the Human Rights Campaign.
