The study found that the media portrayal of Palin has been overwhelmingly negative, smearing the Alaska governor as an unqualified dunce or demonizing her as McCain’s attack dog.
Hume stated:
BRIT HUME, host: And now the most scintillating two minutes in television, the latest from the political grapevine. A new study by the Culture and Media Institute, that’s an offshoot of the conservative Media Research Center, has found that the three major broadcast networks were overwhelmingly negative in their coverage of Sarah Palin during a two week period in late September and early October. So they found that NBC, ABC and CBS ran a total of 69 stories on Palin. Two were deemed positive, 37 negative and 30 neutral. None of the evening news shows ran a positive story about McCain, I mean, about Palin. Twenty-one stories portrayed her as unintelligent and unqualified, 14 characterized her as John McCain’s attack dog and nine emphasized attacks on Palin by conservatives.