Advertising
Absolut Vodka Ad Campaign Reconquers U.S. for Mexico
April 3rd, 2008 9:23 AM
Taking the Reconquista concept all the way to the end, Absolut Vodka launched an ad campaign that appears on billboards and at least one magazine that features a map of the western U.S. and Mexico with nearly the entire west coast appearing as a part of Mexico. This ad appears in Quien Magazine, which is owned by Time Warner and also appears on billboards in Mexico. Quien claims a "total audience…
Dan Gainor Appears on Fox Biz to Discuss Bad Biz at NYT
February 1st, 2008 9:43 AM
Business & Media Institute Director Dan Gainor appeared on the Fox Business Network January 31 to discuss reasons why The New York Times Company (NYSE: NYT) revenue numbers decreased recently - saying that its product is the problem. "People have lost confidence in the media according to most studies...Most Americans understand that the...mainstream media are overwhelmingly liberal,…
ChiTrib Public Editor Addresses Ire Over Parade Bhutto Cover
January 8th, 2008 1:34 PM
Chicago Tribune Public Editor Timothy J. McNulty addressed reader discontent over his paper's decision to include in its January 6 paper that week's syndicated Parade magazine insert featuring an outdated cover story and interview with the late Pakistani opposition leader Benazir Bhutto. The story was written and the magazine published days before Bhutto's murder. McNulty shared some reader e-…
'Our Community
December 25th, 2007 4:53 PM
Honest, I'm not looking for trouble. Just hanging out on Christmas afternoon, watching the Heat vs. the Cavs on ABC, when a State Farm Insurance commercial comes on. Funny stuff. A guy on a treadmill gets so distracted by a shapely young woman on a hamstring machine that he slips and falls off.Then a trim man, identified by a screen graphic as Dr. Ian Smith, comes by to help him to his feet,…
Plummeting Ratings Cause NBC to Give Refunds to Advertisers
December 11th, 2007 3:20 PM
Better stow all potables and sharp objects, for the ratings of America's top four broadcast networks are so bad that one is giving refunds to advertisers while the other three are offering what is known in the industry as "make-goods." Even better, the problem began before the writers strike. Honestly, you can't make this stuff up. As deliciously reported by Reuters moments ago (emphasis…
Bozell Column: Another Twisted Christmas
December 7th, 2007 8:56 PM
The Christmas season is upon us, which means it’s that special time of year for the American Civil Liberties Union and Americans United for the Separation of Church and State to make sure no wayward city council will allow a whiff of frankincense on government property. They must send out direct-mail fundraising letters asking "Help Us Crush a Creche at Christmas!" The Christmas season is also…
Who's Sponsoring New Republic's Stonewalling on Beauchamp
October 29th, 2007 10:32 AM
Scott Beauchamp doesn't matter. He's a twice-AWOL serial liar with a pending mental health evaluation who can't write believable military fiction EVEN WHILE IN THE MILITARY. He's powerless, has been tried, found guilty and punished, and at this point, a distraction. We've been focusing on the wrong things. What matters is the New Republic's advertisers. No, not their editors, their advertisers…
New Revelations Concerning Anti-MoveOn.org Ads Pulled by Google
October 26th, 2007 11:52 AM
As NewsBusters reported a few weeks ago, Internet behemoth Google banned anti-MoveOn.org advertisements placed by a marketing firm working for Sen. Susan Collins's (R-Me.) reelection campaign. On Thursday, the Washington Examiner revealed information that raises a lot of questions concerning the influence of this far-left organization and its relationship to one of America's most powerful media…