ABCNews.com did it last week, CNN.com in April. Today, it's USAToday.com's turn.
"Average gas prices set record at $3.72 a gallon" reads the teaser headline on the USAToday.com Web site. Yet the photo (by Justin Sullivan, Getty Images) accompanying the teaser on the front page shows a gas marquee with gasoline at $4.09-a-gallon.
That's a media markup of 9.9 percent.